Our approach
Unilever’s Mission is to meet the everyday needs of people all around the world for nutrition, hygiene and personal care. We do this with products that help people feel good, look good and get more out of life.
Building a sustainable business
Every day around 160 million people in 150 countries will buy a Unilever® brand. Unsurprisingly, therefore, the social and environmental impacts that we have on the world around us, come largely from our brands. We are increasingly embedding sustainability thinking into the day-to-day-activities of our brand management and R&D teams. We do this through a simple planning tool called Brand Imprint which helps us to consider the social, economic and environmental impacts that our brands have in the countries where they are sold. This has resulted in important commitments and inspired new ideas for addressing social and environmental issues.
Brand imprint
The experience we gained through the Brand Imprint process helped us develop the next stage of our approach, the Vitality Framework. This framework defines our mission across our brands and business by ‘delivering more personal vitality, more social value and less environmental impact.’
Doing well by doing good
Here on our Canadian company site, you will find information on our specific activities across the country – one of our key consumer markets in North America and home to many of our leading global brands.
We believe that business can be a positive force for good in the world and that our commitment to sustainability is in the interest of all of our stakeholders – our investors, our consumers and customers, our employees and the communities where we operate. Simply put, we believe in ‘Doing Well by Doing Good.’
